Pitchfork

Director Nima Nourizadeh was behind one of last year's best videos, Hot Chip's "Over and Over". He's also helmed clips for Lady Sovereign, Maxïmo Park, and Lily Allen. Here Nima takes charge of a video for leggy British pop star Sophie Ellis-Bextor. Less serious than her video for "Catch You", there are still some similarities, mostly in the way the director stays focused on Ellis-Bextor's milky skin and long limbs. The song is about not revealing too much of yourself early in a relationship ("where magic stays and myth remains"), and that seems to fix the singer, who puts in a coy, reserved performance as banal street scenes turn into neon outlines, which then come to life for several dance sequences.