Video: Junior Boys: "In the Morning"

For a band seemingly uncomfortable with the requirements of 21st century record promotion, Junior Boys sure are good at it. In the wake of a considered remix EP called Dead Horse comes this gorgeous video about taking a piss. "Literally". Well, sort of.

In director Jaron Albertin's video for So This Is Goodbye single "In the Morning", a brightly burning meteor splits in three, while back here on earth three shit-faced hipsters stagger through the night, not far from a sign flashing "Striptease". Eventually, the Western-shirted dude urinates against a brick wall, the blond woman on a bench gazes uncomprehendingly into a pool of her own drool, and the hoodie wearer in the Clockwork Orange hat bleeds onto the sidewalk. Magically silver, the liquids spread out before the three wasted youths (ha) like a mirror. In Albertin's hands "In the Morning", like the Greek myth of Narcissus, depicts the fleeting vanity of the better-to-burn-out set.

"Too young" for what, exactly?

Posted by Marc Hogan on Tue, May 1, 2007 at 12:20pm