Video: Digitalism: "Pogo"
At first director Daniel Askill's clip for German electro duo Digitalism's "Pogo" seems a bit literal. "There's something in the air," comes a strangled shout, and sure enough the video shows Digitalism's Jens Moelle and Ismail Tuefekci hanging in the air, accompanied by women in nude-colored leotards. Got it. The 360-degree rotating perspective is a nice effect, though, Gap or no Gap, and then you notice the full guitar-band setup center-screen-- despite the actual track's reliance on those Alan Braxe-like synth loops that remain all the rage.
From its very title, "Pogo" does everything short of explosions shaped like devil signs to signal "rock". "Yeah, whoa-oh" and "Bring it on", Digitalism cry, the type of cliches that used to fill middlebrow classic-rock playlists. They actually make more sense adapted to hedonistic pop, as Justice and Shop Boyz alike have also discovered. Meanwhile, Ozzy Osbourne is putting out power ballads called "Lay Your World on Me". The fuck?
[from Idealism; due 6/19/07 on Astralwerks]