Video: The Brunettes: "Her Hairagami Set"
The Brunettes' "Her Hairagami Set", a "Some Velvet Morning"-esque boy/girl back and forth about a hair-styling contraption you can buy on TV, is one of the year's more charming indie-pop songs. The video for the song, taken from the New Zealand band's Sub Pop debut Structure and Cosmetics, has stuck with us past Labor Day as one of the summer's more charming clips. It also helps explain "hairagami" for people who neither read Pitchfork reviews nor watch QVC.
Created by Trophy Wife Productions, the video brings the song's storyline to life in comic-book format. So you can read all the word bubbles for context as you watch the track's plain-Jane heroine turn herself into a "beautiful brunette" for the low, low price of just $12.95. To find the dorky boy of her dreams, she first must endure a scary nightmare full of taunts from a dude who looks like Gorillaz' Murdoc-- and whose head turns into a dessert item. Moral of the story: "Love finds losers too." That's why there's an Internet.
[from Structure and Cosmetics LP; out now on Sub Pop]