"The Wheels on the Car" [Volvo ad]

Video: Stephin Merritt: "The Wheels on the Car" [Volvo ad]

From the "A guy's got to make a living" department -- Stephin Merritt performing a version of the kid sing-along classic "Wheels on the Bus" for a Volvo television spot, with lyrics modified to comment on some of the SUV's features. There is something interesting here, perhaps, about the idea of an artist being hired to do something completely new for an ad, as opposed to a company appropriating an existing song. Via Idolator.

Posted by Mark Richardson on Fri, Sep 14, 2007 at 12:16pm