Pitchfork

"My music is where I'd like you to touch." There isn't a jingle writer alive who could come up with a better catchphrase for Apple's iPod Touch. An 18-year old UK student named Nick Haley picked up on this and made his own ad for the product for fun (yes, you heard that right) and then posted it to YouTube. Apple caught wind of it, realized how well it worked, contacted Haley, and created their own slightly modified version of the same spot, which apparently ran during the World Series. You can see Haley's original here.