Pitchfork Forkcast: Video: Dizzee Rascal: "Flex"

Video: Dizzee Rascal: "Flex"

Ah, it's a parody of that hot new American Idol phenomenon I've been hearing so much about, starring UK rapper Dizzee Rascal. Is somebody bringing 2003 back? The hypercolor beats of "Flex" immediately suggest otherwise, confirming that yeah, this is a song from Dizzee's latest album, Maths + English. "I love it when you wine like that," Dizzee raps, expressing his love of watching girls dance.

When he imagines himself as the Simon Cowell figure on a talent competition called "Flex Factor", Dizzee's predilection for flexing female bodies renders him a tough critic for everyone who's not a woman "wiggling" and "jiggling." Better luck next time, Guy Bouncing a Soccer Ball. The rest of the video is interspersed with the usual partying scenes, Dizzee saying stuff like, "Gosh golly, my oh my/ Hoping that you ain't looking at any uvva guy." The clip ends with someone giving the finger.

Video:> Dizzee Rascal: "Flex" (Windows Media) (RealPlayer)
[from Maths + English; out now on XL]