Pitchfork: Sub Pop Launches New Label, Hardly Art

Sub Pop founder Jonathan Poneman has started a new label called Hardly Art, presumably taking its name from the lyrics to the Thermals' "No Culture Icons". Or, as we'd prefer to believe, former Pitchfork staffer (and current Vibe editor) Sean Fennessey's blog.

Hardly Art will run out of the same Seattle office as Sub Pop, with former Sub Pop publicist Sarah Moody at the helm. Sub Pop and the Alternative Distribution Alliance will handle distribution for the label.

Hardly Art's first signing is Seattle-based duo Arthur & Yu, the stage aliases for occasional Jimmy Tamborello collaborators Grant Olsen and Sonya Westcott. They will release In Camera, their debut for the label, on June 19.

Tracklist:

01 Absurd Heroes Manifesto
02 Come to View (Song for Neil Young)
03 Birds
04 Afterglow
05 Lobby Lights
06 A Thousand Words
07 Lion's Mouth
08 The Ghost of Old Bull Lee
09 Half Years
10 Black Bear