Pitchfork

Pour bad journalism, shady advertising, and the music you love into the media cauldron, let simmer for a few weeks, and you get that ugly mess we reported about last week. Camelstonegate, let's call it. In summary: In a recent issue, Rolling Stone tucked an editorial section name-checking heaps of indie bands into a big ol' advertorial promoting a Camel cigarettes campaign targeting indie rockers. A huge no-no for a number of reasons.

Nine states have already sued Camel over the fact that the "Indie Rock Universe" section was basically one big cartoon. (Using cartoons to sell cigarettes violates the Tobacco Master Settlement Agreement of 1997.) Now, not surprisingly, a bunch of labels representing bands unwittingly lumped into this whole scheme have stepped forward to demand an apology from Rolling Stone.

Today, an open letter to Rolling Stone signed by Kill Rock Stars, Touch and Go, Skin Graft, Lovepump United, Lucky Madison, the defunct 5RC, Audio Dregs, and Fryk Beat, was sent out by Kill Rock Stars' Maggie Vail. It begins, "We, the undersigned independent record labels wish to share our indignation regarding Rolling Stone's November 15th pull out editorial, which featured the names of our artists in conjunction with an ad for Camel cigarettes."

The full text of the letter is available after the jump, but basically, these people are pissed that their artists' names were used without their consent to push product, and rightfully so.

As previously mentioned, Rolling Stone has insisted the ad and editorial content came together by mere coincidence, but KRS and the others are calling the publication's bluff. Ultimately, the labels "ask that Rolling Stone apologize for blurring the line between editorial and advertisement, and in doing so, implying that the bands named support the product being advertised."

Individual artists have also begun expressing their displeasure as well. The Daily Swarm points us to a Toronto Star report that suggests post-hardcore maniacs Fucked Up-- one of the many stars of Rolling Stone's "Indie Rock Universe"-- are planning to pursue legal action. They also weighed in on the issue in humorous fashion on their blog.

Fucked Up's litigious ire, however, appears to be directed toward music service Rhapsody, which allegedly licensed bands' music without their consent to the online version of the Rolling Stone piece.

UPDATE: Rhapsody was not involved in the Camel advertisement at all. The online version of the piece contains no links or references to Camel.

"An Open Letter to Rolling Stone"

We, the undersigned independent record labels, wish to share our indignation regarding Rolling Stone's November 15th pull out editorial, which featured the names of our artists in conjunction with an ad for Camel cigarettes. This editorial cartoon gives every impression of being part and parcel of the advertisement wrapped around it.

The use of an artist's name to promote a brand or product should be done only with the artist's explicit consent, something that was neither solicited nor obtained from the labels or bands.

When questioned, Rolling Stone has referred to the "Indie Rock Universe" pull out section as an "editorial", but it hardly seems accidental that this editorial content is wrapped in a giant ad from R.J. Reynolds announcing their support for independent artists and labels. The idea that this was a coincidence in any way seems dubious at best. There are two other pull out sections in this same issue of Rolling Stone. Both are wrapped in advertising, but neither of these ads could be construed as part of the editorial content within.

Many of the bands named, and the labels that represent them, are very unhappy with the implication that they have any involvement with R.J. Reynolds and Camel cigarettes. We ask that Rolling Stone apologize for blurring the line between editorial and advertisement, and in doing so, implying that the bands named support the product being advertised.

Sincerely,

Kill Rock Stars, Touch and Go, Skin Graft, Lovepump United, Lucky Madison, 5RC, Audio Dregs, and Fryk Beat.