Pitchfork

Over Subtle's first two LPs, Doseone has taken the linear story of his protagonist, Hour Hero Yes-- an aspiring white rapper from California-- and ripped the pages apart only to paste the pieces together in non-sequential order. So unless you dig, you'll miss one of the most fascinating pieces of the Subtle puzzle.

But this, for hero: for fool's first single, lets listeners in through the front door: Dose namedrops Hour Hero in line two and spends the next four minutes building plotlines, all while being more subservient to song structure than ever before. He sets hooks, shifts rhythms, and stacks vocals above an electro-clash bottom bridged by sequencers, synthesizers, and sirens. Still, it's unadulterated multi-textual, multi-textural Subtle. The beat paints the story, attacking trend peddlers who, elsewhere, Dose labels as "serving up a hard bucket of most happening blood." That blood is the central metaphor, marking Hour Hero Yes as a normal guy turned into today's commodity by capitalists with questionable intentions. "What would give/ In order to get/ Your hands/ On the latest most luxurious blood?" Nothing: It's all here.