Pitchfork

All this month, we just couldn't shut up about Monday's upcoming beta launch of our new online music video site Pitchfork.tv. Well, now that you've read our mission statement, seen the schedule, glimpsed the screenshots, and heard this insanity about our exclusive Radiohead performance, we can finally unveil Pitchfork.tv's embedded player.

Now, let us just say, the whole point of this Pitchfork.tv thing is to focus on bands and music-- not ourselves. But after a year's worth of backbreaking, film-rolling, FLV-compressing hard work, we figured if you guys were ever going to tolerate a little behind-the-scenes indulgence like this, now would be the time. Please bear with us. We swear, it's music from here on out. (The four-part series below will autoplay.)

[UPDATE: Pitchfork.tv is now online! Click here to watch!]

(Special thanks to SNL's Fred Armisen, Les Savy Fav frontman Tim Harrington, Islands' Nick Diamonds, and Knitting Factory for use of their office space.)