Pitchfork

Hey you. Yes, you, idle browser of the interweb. Person who spends all your weekends inside scouring the elbo.ws charts and padding up your last.fm listings. Did you know that special someone could be out there right now? We're talking about hot singles, dude, just waiting to spin on your turntable!

Beggars-allied Too Pure is the latest label to take the singles club plunge, inaugurating a series that will ride seven glorious inches of grooved plastic well into 2008. Series subscribers sign up for a year and will receive 12 seven-inches in all, one per month, each boasting two exclusive songs from "personal favourites, friends of Too Pure, and rising talent," says the TP site. The first piece of vinyl ships in October.

Things heat up tomorrow night (September 13) at a launch gig at London's Buffalo Bar featuring the first three Too Pure Singles Club acts: Manchester's LoneLady, Vera November (aka Verity Susman of Too Pure-signed Electrelane), and Kent-spawned trio It Hugs Back.

LoneLady's offering arrives in October, while Vera, naturally, has dibs on November, and It Hugs Back share a holiday embrace in December. All singles are limited to 500 copies, and Too Pure suggests a few may be made available to non-subscribers via select independent retailers. Rough Trade Digital will also offer downloads of the 7" tunes.