Pitchfork

Pictured above and below: The Raconteurs on the set of My Chemical Romance's "Welcome to the Black Parade" video. (I kid.)

Jack White has pulled some pretty crazy stunts in the past (the insisting that his ex-wife is his sister thing, the only wearing red, white, and black thing, the one-note concert thing), but this just might be the craziest stunt of all.

Yesterday evening (happy St. Patrick's Day, folks!), the Raconteurs-- White's band with Brendan Benson and Greenhornes Patrick Keeler and Jack Lawrence-- announced that they will release their second album, Consolers of the Lonely, on March 25. Yes, that is this coming Tuesday, one week from today.

The Raconteurs also announced a spring tour connecting their appearances at Coachella and the New Orleans Jazz and Heritage Festival.

I'm too damn tired to explain the band's reasoning behind announcing the album's existence so soon before its release, so I'm just going to let this press release speak for itself.

"The Raconteurs are happy to announce that in one week's time their second album, entitled Consolers of the Lonely, will be available EVERYWHERE Tuesday, March 25th.

"'Album' meaning: full length vinyl, CD and digital formats; and 'everywhere' meaning: local mom and pop Indie retailers, corporate superstores, supermarkets, iTunes, Amazon, the band's own website and any other location that could get the record up and going this quickly (some places couldn't move this fast, so they will join in as soon as they can).

"It contains 14 new recordings and is being released globally on Third Man Records in conjunction with our marketing/distribution partners, XL Recordings and Warner Brothers Records.

"The album was mastered and completed in the first week of March. It was then taken immediately to a vinyl pressing plant. Then to a CD pressing plant. Then preparations to sell it digitally began. March 25th became the soonest date to have it available in EVERY FORMAT AT ONCE. The band have done no interviews or advertisements for this record before this announcement.

"The purpose: to get the album to the fans as soon as possible and as we promised. We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding its availability, reception or perception.

"With this release, The Raconteurs are forgoing the usual months of lead time for press and radio set up, as well as forgoing the all important 'first week sales'. We wanted to explore the idea of releasing an album everywhere at once and THEN marketing and promoting it thereafter. The Raconteurs would rather this release not be defined by its first weeks sales, pre-release promotion, or by someone defining it FOR YOU before you get to hear it.

"Another purpose was to also allow people to have their own choice as to exactly which format they would like to hear the album in IMMEDIATELY, rather than having to wait for their favorite format to become available. The band are also not releasing any version of this record that contains bonus tracks. Musically this album will be the same as the band created it no matter what format it is purchased in. (The sound quality of each format however, is a different story. The Raconteurs recommend hearing it on vinyl, but the choice is of course up to the listener).

"The band also prefer that fans buy the album as a whole instead of breaking up the tracks, but until iTunes and other digital services allows bands to release their albums with the option of NOT breaking it up, it will be sold in that fashion on those particular sites. On the band's website however, the album will be sold in its entirety as an mp3 at 320kb bit rate. Also in Japan, fans will be able to download the record via their mobile phones, as that is how a majority of recorded music is consumed there.

"The reason we are announcing this release one week ahead of time is because of retail pre-ordering and stocking, information about this album's imminent release was bound to come to light and could be confusing to fans. Also in the event that the record leaks, we didn't want this method of release to be seen as a REACTION to such a leak. It's not. The actual worst thing about a leak is the usual poor sound quality, akin to watching a movie on a wristwatch instead of in a theater. Which for the album's creators is a bit of a letdown, but again, it is completely up to the listener.

"There will be a video up on the internet for the first single, 'Salute Your Solution', on the 25th as well, provided it gets edited in time. We just filmed it the other day!

"We hope not to confuse anyone with too many options, or deny them the formats that they like best. The Raconteurs feel very strongly that music has worth and should be treated as such. Thank you to all those who respect music in this fashion, and thank you to our label partners for working with us to get this album to fans in as many formats as possible all at once.

"Thank you, and we hope that you enjoy Consolers of the Lonely.

"Sincerely,
The Raconteurs"

Raconteurs tour dates:

04-20 Vancouver, British Columbia - Commodore Ballroom
04-21 Seattle, WA - Neumo's
04-22 Portland, OR - Wonder Ballroom
04-23 San Francisco, CA - Bimbo's 365 Club
04-25 Indio, CA - Coachella
04-26 Las Vegas, NV - The Joint
04-28 Denver, CO - The Fillmore Auditorium
04-29 Kansas City, MO - Uptown Theatre
05-01 Dallas, TX - House of Blues
05-02 Austin, TX - Stubb's BBQ
05-04 New Orleans, LA - New Orleans Jazz and Heritage Festival
06-13 Manchester, TN - Bonnaroo
06-26 Arendal, Norway - Hove Festival
07-12 Kinross, Scotland - T in the Park
07-13 Naas, Ireland - Oxegen Festival