Pitchfork

Talk about meta! The Shoes (Les Chaussures if you will) are an electro-pop duo from France. The Shoes have a new single out now on the UK's 50 Bones imprint called "Knock Out". Not just any single, the limited edition "Knock Out" 7" comes bundled with one-of-a-kind Polaroids depicting...wait for it...shoes! That's right people, shoes!

And not just any shoes: shoes worn by people in bands you might happen to like. Among the indie celebs showing off their sneaks: Bloc Party, Band of Horses' Ben Bridwell, CSS, and Manu Chao ("El Chapu" in the photo below).

Other featured footwear comes courtesy of former Darkness frontman Justin Hawkins, KavinSky, Busy P, the Cribs, Mystery Jets, Does It Offend You, Yeah?, MGMT, Jackson (of Jackson and His Computer Band fame), Inspiral Carpets, Metronomy, Blood Red Shoes (appropriate!), and a certain "Barry", apparently "Gwen Stefani's maintenance man." What, no Lee "Scratch" Perry?

And that's not all! Each of these unique Polaroids-- and there are some 300 in all-- is autographed. Who needs music anymore when you have gimmicks like this one?




Shoes' footprints:

04-04 Tokyo, Japan - Secobar
04-05 Tokyo, Japan - Secobar
04-18 Tignes, France - XFM Festival
04-25 Roubaix, France - La Cave Aux Poetes
05-09 New York, NY - Tribeca Grant